![]() It’s hard to accuse “The Everything Store” of being overly simplistic, perhaps because Bezos defies easy description. Bezos - who eventually encouraged friends, family and executives to talk to Stone, but didn’t himself cooperate - asked the author how he was going to deal with the concept of “narrative fallacy.” He was talking about Nassim Nicholas Taleb’s contention in his book “The Black Swan,” which is required reading for all Amazon senior executives, that humans use narrative to turn “complex realities into soothing but oversimplified stories.” ![]() ![]() Stone recounts how he pitched Bezos on the idea of a book. That’s an overstatement - but the meticulously reported book has plenty of gems for anyone who cares about Amazon, Jeff Bezos, entrepreneurship, leadership or just the lunacy it took to build a company in less than two decades that now employs almost 90,000 people and sold $61 billion worth of, well, almost everything last year.įrom moment one, Bezos, who named his company after the river that “blows all other rivers away,” had what Stone calls a “limitless spring of new ideas,” and Amazon has already seen boom, bust and boom - as well as both fawning adulation and deep skepticism. ![]() “Explosive.” That’s how the cover of Bloomberg BusinessWeek bills “ The Everything Store” by journalist Brad Stone. ![]()
0 Comments
Leave a Reply. |